New netflix prices3/15/2024 With increased smartphone users and a cheaper data price, this is indeed a market which will help scale up Netflix subscriber base over the medium-to-long term,” he said. India is a big market opportunity with ample penetration opportunity in the tier 2 and tier 3 towns. Hence, India offers a big opportunity for Netflix if they were to scale up the subscriber base. “Netflix has almost 214 million paid subscribers – larger portion of this is from developed nations which are largely penetrated. Netflix has around 36% market share in India’s SVOD market as it is the most dominant player in the pure-play video OTT service, says Taurani. Netflix’s pricing even in the basic plan is still almost three times that at Rs 1,800,” says Elara Capital SVP and research analyst Karan Taurani. ![]() “The average pricing for OTT apps in the country today for annualised plans in terms of total subscriber revenue/number of subscribers is around Rs 500. But Amazon Prime offers other add-on features such as free delivery and a music service. The gap is narrowing as the most basic Netflix mobile-only plan now works out to about Rs 1,800 a year. The price cut comes even as arch rival Amazon Prime has increased its annual plan from Rs 999 to Rs 1,499. Amazon Prime Video membership is priced at Rs 1,499 annually. Meanwhile, competition like Disney+ Hotstar offers their premium plan at Rs 1,499 annually. R Madhavan and Surveen Chawla-starrer Decoupled is scheduled to be released in December. Netflix increased subscription prices for some streaming plans in the United States, Britain and France on Wednesday as it shattered expectations for new customers, sending its shares surging 13. The price cut also comes as the American streaming giant has been announcing a host of new titles, international and Indian, such as Red Notice, The Harder They Fall, and The Princess Switch, Dhamaka and Meenakshi Sundareshwar. ![]() “So whether you're watching with your family or just on your own, in the mood for a superhero tale (Minnal Murali), genre-bending series (Yeh Kaali Kaali Ankhein), dramedy (Decoupled), family drama (Finding Anamika), thriller (Looop Lapeta) or comedy special (Kapil Sharma), along with films and series from across the world, there's something for everyone,” it stated. ![]() The premium plan, which is the only plan with 4K streaming, is increasing from 17.99 to 19.99 per. In the premium plan, four people can watch from one account at the same time, while two people can watch with the standard plan and only one person at a time can watch with the basic and mobile plans. How much of price increase you’ll see depends on which Netflix plan you’re subscribed to. It must be mentioned here that only people who live with the user of a plan can access the account. The new plans come into effect from December 14.
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